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Posted by Asako Tsumagari on 07 Oct 2007, (72) Comments — Internet Business |
Great! The idea has legs!
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Aren’t internet banner ads and Ad Sense blurbs boring? Isn’t YouTube and “viral videos” a lot more exciting to watch? So, let’s reinvent the world of advertising, especially online advertising, by introducing AdsTube:
Startup Concept Summary
AdsTube is a website where branding companies and consumers meet together to create, select, and promote video commercials on the internet.
- Sponsoring branding companies provide their own video commercials, and also complete a full profile and branding specifications as a “participating company”
- Consumers then also post into AdsTube their homemade commercial video creations for such participating companies.
- Viewer ratings posted in the portal help companies determine which videos to designate as one of their “official” affiliate program commercials.
- Any blogger or webmaster who embeds an “official” affiliate commercials into their own blog and website can earn pay-per-view compensation.
- The consumers who created the “official” affiliate commercial earns additional commission based on the number of video views.
Now, bloggers can incorporate video commercials into their blogs to earn video ad revenues and entertain their blog readers. Create a winning commercial video to make even more.
How To Start This Idea?
1) Patent battle with Google
First, you must check if Google or some other big kahuna has a patent on this idea. I did a quick patent search and got overwhelmed by the huge list of all sorts of patents. I got dizzy with data-overload, and decided not to dig any further to see if the patent has been taken. Please consult with a patent lawyer. If you can get a patent on this, Google will be knocking on your door soon. So, hurry!
2) Portal infrastructure development
Basically, here’s what you need to do:
- Build a YouTube like video portal.
- Incorporate into each video a code that will track viewership.
- Create a sweet consumer interface.
- Create a professional interface for branding companies to fully manage videos they create, as well as manage and select “official” affiliate videos created by consumers.
3) Legal clearance and corporate customer development
It is illegal to publish a commercial using the trademarks owned by other companies without their legal consent. So your portal needs to educate consumers that they are only allowed to post commercials for participating companies who signed up as members of your portal. You should also warn your creative consumers that all commercials that are created for non-member companies will be deleted from the system.
At the same time, you need to develop your corporate customers. If you make the portal open to any company who voluntarily signs up, I have a hunch you can actually get quite a lot of medium-sized companies, in addition to some traditional players. Medium-sized companies normally cannot pay for TV commercial spots. Hence, they may see your portal as a golden opportunity to leverage the creative help of consumer videographers to help advertise their business in the blogsphere.
4) Viral marketing to consumers
To promote your business to bloggers, invite a well-kwown, “high authority” blogger like Problogger to try the service, and write about it. If he does, you’ve already got enough visibility get a lot of users to create and implement videos on their blogs. Just in case you are not familiar with Problogger, Darren Rowse is a guru of blogging, who shares hundreds of tips and tactics on how make money through blogging. As soon as he gives a tip, other up to 15,000 of his readers immediately implement the tip on their own blogs.
Attracting commercial creators will require a bit more effort. You can try to create some buzz and viral marketing by introducing fun factors like consumer ratings, reviews, and competition, and just the idea of making lots of money through creating their own video ads. If you land an interview with Techcrunch, you’ll instantly catch the eye of half million of subscribers to that blog, including lots of venture capitalists, businesses, and the like. Anyone who is into Web 2.0 reads this blog. Get featured, and you’ll be known.
Potential Financial Rewards of This Startup Idea
With billions and billions already spent on TV advertisement, and fast growth in internet ad spending, this startup idea may potentially reap robust financial rewards. If you can become “just” a $1 billion dollar company, might you be satisfied? The convergence of TV and PC is already happening. With true consumer-driven multimedia internet, will come consumer-driven advertising as well.
Remember, the patent is your golden ticket. If you cannot claim the patent, sorry. Google will feel motivation to implement this quickly, since they still feel the need to monetize the huge goodwill they already paid for their $1.65 billion acquisition of YouTube in October 2006. If you can get the patent, maybe you can consider the $1.65 billion dollar acquisition small fry compared what they might pay you for your new portal.
Who Should Pursue This Startup Idea
Anyone who is currently working at Google, Microsoft, and Yahoo, and wants to quit to start this business idea. I have met Microsoft software engineers who are trying to start a Web 2.0 startup in my own neighborhood in the Seattle area. Perhaps, I should tell them about how they can join the ranks of dear old Bill with this idea. What do you think?
Comments for "AdsTube—Portal for Consumer-Created Commercials"
08 Oct 2007 at 01:13 PM
Hi Asako - this is a brilliant idea, but I have a feeling that I read somewhere that google are starting something similar. The question is would they be allowed to patent something as broad as video advertising? I don’t know a whole heap about patents so I’m really not sure.
But I think we’re going to see video used a lot on the internet in the future.
Asako - you give away so many great ideas. I hope you’re going to keep one or two of the best ones for yourself.
09 Oct 2007 at 02:10 AM
Thank you, Catherine.
Video advertisement is unlikely patentable. The chances are somewhere around 1) consumer created commercial video affiliate program methodology, or 2) commercial pay per view affiliate program methodology. But again, I gave up on the IP search, so I am not 100% sure. I hope IP lawyers will find the way to really scope the narrow patent to be valid, if someone wants to pursue this.
When Google acquired YouTube, this came to my mind as a potential way for Google to monetize their investment. But I do not see that is happening with YouTube. But it may be just in their kitchen.
My plan is to give away 100 ideas. I have a belief the success of a startup is not about an initial idea, but about execution and learning along the way. In fact, by posting these ad-hoc ideas, I am starting to learn a lot about them already.
Actually, the practical business tips column is supposed to offer much more value in my original plan of this site. I have to write more there to help people to actually execute and build upon an idea!!! (It is just too much fun to write on an idea...)
09 Oct 2007 at 10:56 AM
Another great idea, Asako,
You’re not just giving great ideas, you have already done a lot of the homework. You need to be commended for that.
I agree with Catherine....hopefully you are saving a great idea, or two, for yourself.
09 Oct 2007 at 11:04 PM
Hello Catherine and Barbara,
To my disappointment, I just learned on Problogger, that Google is going to launch Google AdSense Video Unit leveraging YouTube. I guess I am not that original!!! I still can defend saying my idea is not just any video ads, but the methodology to allow “consumer created” ads to be authorized as a part of affiliated program. All these pre-made ads are not interesting. If blog owners can choose more creative ads or even create ads to make money, that would be more interesting.
But in any case, no idea is new. That’s why I do not mind giving them away. In the end, it is all about who executes it better.
10 Oct 2007 at 12:44 AM
Asako,
Please do not beat yourself up over this one. It should be compliment to you that you are thinking “as big” as Google.
And you are so right, your idea takes the video ads past what Google is proposing. It would be great for the other affiliate companies, or great on a business blog, as well.
I commend you for sharing such great ideas.
A loyal fan,
Barbara
10 Oct 2007 at 10:57 AM
Hi Asako. Well, I think your idea sounds better than Google’s. And consumer created ads would be much more fun. You should start it, then sell it to Google for millions.
13 Oct 2007 at 12:33 PM
Thank you, Catherine. I have a few more ads ideas, I will try the better next time!
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04 Aug 2009 at 02:07 AM
My plan is to give away 100 ideas. I have a belief the success of a startup is not about an initial idea, but about execution and learning along the way. In fact, by posting these ad-hoc ideas, I am starting to learn a lot about them already.
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20 Oct 2009 at 12:59 AM
So your portal needs to educate consumers that they are only allowed to post commercials for participating companies who signed up as members of your portal
16 Nov 2009 at 06:03 AM
I’m venturing out on a small business idea online. I would like to give vendors the ability to resell my product or act as a distributor. I don’t know anything about this. How do you go about setting up an affiliate program?
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12 Dec 2009 at 01:43 PM
Yeah I have already watch this one at you tube and enjoyed a lot.
21 Dec 2009 at 10:18 AM
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23 Dec 2009 at 01:18 AM
Hello guys!
Very interesting to read and moreover,The consumers who created the official affiliate commercial earns additional commission based on the number of video views.illegal to publish a commercial using the trademarks owned by other companies without their legal consent…
11 Jan 2010 at 01:55 AM
Just emphasizes the importance of video SEO on ads Tube obviously its not yet the complex algorithmic beast that Google is, but with that much content being offered and consumed, its very important to give ads search optimization the same attention. Let’s just hope they don’t start charging to host video
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11 Jan 2010 at 05:10 AM
I just graduated from high school and I wanted to audition for some commercials this summer, but its hard to find the studios that are hiring people. I live in San Diego, California. Any suggestions?
11 Jan 2010 at 11:28 PM
Great article.I find it sad youtube sold out to these advertisement schemes, they are annoying. i like it when big youtube names say no to companies that want them to advertise
21 Jan 2010 at 10:39 PM
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