Posted by Asako Tsumagari on 26 Sep 2007,
(81) Comments — Sales & Distribution
Whenever I watch The Big Idea with Donny Deutsch on CNBC, I can’t help but notice that virtually all entrepreneurs whom Donny Deutsch interviews end up talking about how they struggled but ultimately managed to get their new product into the mass retail channel.
Getting into the mass retail channel gives your product and brand prime-time visibility to the consumer, and hence the potential for your small business to become big business.
However, getting the mass retailer to notice, accept, and keep your product can present a real challenge to small business owners. Often you send your products and presentations to retailer only to never hear so much as a reply. Other times, the retailer may respond, meet with you, and even decide to stock your product. Even so, however, your joy of success may last only few months, as the retailer later decides to de-list your product.
In a series of six articles over the next few weeks, I would like to cover the basics of getting products from your small business into mass retailers, and staying there.
The Tips
Tip 1: Know the Mass Retail Channel
Tip 2: Know Your Key Performance Indicators to Get Into Mass Retailers
Tip 3: Create Momentum Before Knocking on the Retailer’s Door
Tip 4: How to Approach the Mass Retailer Buyer—Be Ready & Quick
Tip 5: Product Packaging Tips for Success in the Mass Retailer Channel
Tip 6: End-to-end launch planning is the last challenge to get your product into mass retailers
See more practical business tips.




Comments for "Six Tips for Getting Your Product into the Mass Retail Channel"
27 Sep 2007 at 11:32 AM
Asako I’m looking forward to this series of posts. I’ve often wondered how people do this - especially those who manage to get their products on qvc.
28 Sep 2007 at 03:47 PM
Thank you, Catherine.
Getting into the Mass Retail channel will double, triple and quadruple your business. Even your business is services business, you may become a recommended service contractor of, for example, home remodeling channels.
I was originally not planning to write on QVC, but please let me follow up on that later.
27 Jun 2009 at 05:32 AM
Could you help me. Is there life before death? Help me! It has to find sites on the: Order prograf. I found only this - Prograf about. Bioinfobank library - phase iii study comparing methotrexate and tacrolimus prograf, fk with methotrexate and cyclosporine for graft versus host disease. Consumer information from the manufacturer about the use of prograf tacrolimus. With best wishes
, Delsie from Tajikistan.
29 Jul 2009 at 02:41 PM
Basically I’m doing a project on the video game industry, at the moment the retail channels they are sold through. I don’t necessarily need the market share for individual companies (although that would be okay) but for different retail categories such as department stores such as Myers, audio-visual stores such as JB HiFi, games specialist stores such as EB Games, discount stores such as Kmart and Big W etc. Oh and maybe an estimate on what percentage is downloaded off the internet.
05 Dec 2009 at 12:26 AM
Even your business is services business, you may become a recommended service contractor of, for example, home remodeling channels.
28 Dec 2009 at 12:26 AM
Getting into the Mass Retail channel will double, triple and quadruple your business. Even your business is services business, you may become a recommended service contractor.
Online Tax Preparation
30 Dec 2009 at 12:45 PM
song that was ever written.... donnie darko is the best movie ever made.... this song plus that movie was sooooo awesome!!! i’m going to buy the soundtrack so i can listen used car parts
30 Dec 2009 at 04:41 PM
The six tips sounds very important to me ,never thought about some of them , thx for sharing these cool pointers.
30 Dec 2009 at 07:43 PM
Those tips above are very important for people like me. stuffed toys
30 Dec 2009 at 07:45 PM
Tips are very helpful in guiding us what to do for obtaining the Mass retail channel. Convertible car seat
01 Jan 2010 at 11:29 PM
You have given valuable tips to us. can you explain more about Create Momentum.Twitter Layout
07 Jan 2010 at 03:41 AM
I don’t necessarily need the market share for individual companies (although that would be okay) but for different retail categories such as department stores such as Myers, audio-visual stores, pls help me with that.
customer finder
11 Jan 2010 at 05:16 PM
Good Day. It’s so much easier to write a resume than to craft a spirit. Help me! Need information about: Purchase annuity payments. I found only this - annuity death payment. The most full wise death in the certain review of the initial way was the many event income, annuity payment. Important decision amounts choose their annuity by selecting the traditional injury for less than the injury that they will discover, annuity payment. Waiting for a reply :cool:, Sagara from Vietnam.
16 Jan 2010 at 08:25 AM
Useful tips for marketing,thanks for sharing!
18 Jan 2010 at 09:37 PM
I have provided three important tips for retail products
Remember a picture is worth a thousand words! Create positive pictures with the words you use.
22 Jan 2010 at 10:47 PM
The six tips sounds very important to me ,never thought about some of them , thx for sharing these cool pointers. Even your business is services business, you may become a recommended service contractor of, for example, home remodeling channels.
23 Jan 2010 at 09:14 PM
you can try limewire. the songs aren’t in one archive, but they can be downloaded at the same time. also the download speed doesn’t take to long, but its also not the fastest.
iwc watches
27 Jan 2010 at 12:02 AM
I am a small business owner and have been developing my company for the past year. Because I left my previous job to start this business I do not have a current income and because my company only recently officially opened for business.income tax service
29 Jan 2010 at 02:14 AM
Why have the Democrats changed their minds about helping big business? It seems like during election season the Democrats are always whining about tax breaks for big business.
myspace backgrounds
30 Jan 2010 at 03:28 PM
I tell find out all information of why us right before ordering research essay writing at the custom essays writing company. And students would also find the fantastic content corresponding with this good topic online.
04 Feb 2010 at 06:31 AM
The rise of the automobile played a significant role in how Fayetteville grew in the early 1900s. The city, halfway between New York and Florida, sprouted with gas stations, restaurants and motels catering to a new type of traveler.
Racing Go Karts
12 Feb 2010 at 10:23 AM
The retailer may respond, meet with you, and even decide to stock your product. Even so, however, your joy of success may last only few months, as the retailer later decides to de-list your product. Los Angeles DUI Lawyer
14 Feb 2010 at 10:24 PM
I do not have a current income and because my company only recently officially opened for business.income tax service
18 Feb 2010 at 02:55 AM
How do you legally set up and sell your own stock shares for a product?Say to raise (investment) capital to produce or manufacture a product? What are the legal and financial steps? Anyone with experience with this?
20 Feb 2010 at 07:41 PM
The clients rely on this
resume service cause they are the most trustworthy! The organization performs resume writer to fit the precise area of science you desire.
21 Feb 2010 at 04:11 PM
It’s very important to write the high quality dance essays or free essays about this good topic to get the excellent mark at school.
21 Feb 2010 at 04:14 PM
I think, you can take the article submit for your facts close to this post, because that is evidently superior and not has to be hidden from public!
24 Feb 2010 at 08:26 PM
Usually, some teachers want to check out the essay thesis writing technique of some their students, nevertheless not all good students are able to write professionally because of lack of knowledge or other stuff. Thus, a custom classification essays service should help to create the persuasive term paper in a short period of time.
25 Feb 2010 at 09:41 AM
This takes very long time to improve a writing technique. But sometimes, different guys are lack of time. If you really want to save your time and have the perfect quality custom research papers writing, you should opt for the great writing service and pay for an essay now there. After this, your success is gained.
27 Feb 2010 at 02:21 PM
If you continue your work about this topic, I will probably order thesis papers in the buy thesis service in Internet.
03 Mar 2010 at 03:09 PM
Always different people do know the way to write the essay writer paper. But if you’re not master essay writer, you should look for the distinguished how to buy an essay service to buy your written essay with the aim to have a success.
07 Mar 2010 at 08:07 AM
i am a women entrepreneur, i am actually planning to launch a product this summer , ur tips has enlightened me, i will definitely be following the tips , thx for sharing
effective online ads
08 Mar 2010 at 11:10 AM
Thanks for taking the time to post such a detailed and informative article. It has given me a lot of inspiration and I look forward to more like this in the future..
12 Mar 2010 at 03:09 PM
At this time men have a chance to take the support of the thesis writing services , which can complete good thesis proposal just about this good post. But we propose to look for the well known dissertation writing services to buy thesis in.
19 Mar 2010 at 09:10 PM
Long-run factors which led to the rise of big business include technological change, which increased the efficient size of plants from non-mechanized factories with very few workers to large, modern industries.payday loans
30 Mar 2010 at 05:42 AM
Retailers today face increased competition due to a greater variety of retail channels and increased product options. The emergence of mass customization has led consumers to become more demanding, price-sensitive and disloyal. West Los Angeles Chiropractor
03 Apr 2010 at 08:45 AM
It’s evidently that essays writers should show the information referring to dissertation writing so, we can easily buy paper or buy thesis just about this post
04 Apr 2010 at 04:06 AM
It’s not so simply to do a pretty good written essay, preferably if you are booked. I consult you to set buy an essay and to be free from query that your work will be done by essay writing services
14 Apr 2010 at 10:00 AM
Information businesses generate profits primarily from the resale of intellectual property and include movie studios, publishers and packaged software companies.driver jobs
14 Apr 2010 at 12:15 PM
Transportation businesses deliver goods and individuals from location to location, generating a profit on the transportation costs.car insurance comparison
14 Apr 2010 at 02:01 PM
The Mass Retail channel will double,triple and quadruple your business. Even your business is services business, you may become a recommended service contractor.
20 Apr 2010 at 01:43 PM
Thanks for the above information and i found very great stuff in your website article…
21 Apr 2010 at 05:56 AM
Shopping for products like cameras, laptops, touch cell phones and other gadgets can be such fun. Also vacations in New York can be great fun if you have all your travel plans sorted out. If you aren’t so sure then allow New York City Hotels to do that for you so you can enjoy every moment of your stay.
James
21 Apr 2010 at 10:14 AM
I agree with the all above informative tips and moreover,it may well suit for the business process and thanks for sharing your thoughts to us…
21 Apr 2010 at 04:41 PM
I just could not leave your website before saying that i really enjoyed the quality information you offer to your visitors.
24 Apr 2010 at 08:31 AM
Really good points and tips to keep in our mind and act in the above way to get the safe and good profit for our business and thanks for sharing your thoughts...Porsche Rims
27 Apr 2010 at 10:18 PM
Hey this is absolutely nice information. I was searching for something agnate like this. Thanks for this advantageous information.
promotional items
30 Apr 2010 at 11:55 AM
Thats the way we do things around here, just walk away when you are being talked to sits well with everyone…
03 May 2010 at 12:33 PM
It’s a nice and consultative article.
Things are configured fit. Get to know
couple of abstraction which were unknown
to me. It’s real one of the most reformatory
article I ever show. Thanks for to share looking
more from you. I bookmarked this article as
compartment for to get service from it in next.
no win no fee accident claims
06 May 2010 at 03:07 AM
A business (also called a company, enterprise or firm) is a legally recognized organization designed to provide goods and/or services to consumers.Facebook Layouts