Product Packaging Tips for Success in the Mass Retailer Channel

Hi Asako - Great info thanks.  Having your product delisted would be awful.

Are red and white still the best packaging colours to go for, or do you think consumers would respond to a different colour that would stand out?

Hello Catherine,

I am so sorry for this late response to your question.

The color scheme is really depending on the category you are playing in, and how you would like to position your brand.

For example, if you are selling packs of pocket tissue paper (sorry for a strange example), red and white feels a bit wired. You may want to use blue to emphasize cleanness, or green to emphasize environmental friendliness, or some soft color to emphasize soft touch. You may want to look around what kinds of packaging competitors are using, and then, decide which way you would like to.

Or if you are a detergent player, your red color will not stand-out next to P&G;Tide. On top, P&G;is smart to use blue color on Cheer to maximize their exposures.

So the key aspects you need to consider in deciding color schemes are:
- Your benefit you would like to express and what color is associated with the benefit
- Your competitors’ color schemes
- Colors appropriate to the category in consumers’ minds

I am trying to design my brand for a business I am building and I asked a number of potential users which color they like. I am surprised to see the diverse answers, it is different among generations, genders, cultural backgrounds etc.

I hear in the automobile industry, the decision making of the color theme of next release is a huge project.  It is just a color, but can make or break in a certain industry.

Working with home decor, I could not agree with you further.  I think many good products are “rushed” through the pipeline and as a result do not see favorable results.  Packaging is such a key element as are branding and naming.

I must admit that this is one great insight. It surely gives a company the opportunity to get in on the ground floor and really take part in creating something special and tailored to their needs.

You may want to test your package communication with your friends to see what layout is easier for them to read through.  Let them scan the product for 15 seconds, just as a consumer might do. If your friends cannot explain what the product is about, what the benefit is, and why they should buy it, you’ve got serious work to do.

how do I find manufacturers for designs of home decor?
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Nice retreat, i have always believe that without packaging and courtesy in business, the success is less probable.

interior design magazine would be a good resource, especially the annual buying/ merchandise guide, as it has the vendors broken down by category, incl. home decor.

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Packaging plays a MAJOR role in brand recognition. You need to do research to ensure your creative is on point with the target audience.

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Prepare a business plan. In your business plan and Plan ahead for growth. Make a list of manufacturers and distributors who offer the best cost for mass producing your product and the best cost for distributing your product tothe chain stores and Prepare for wholesale prices. Remember you’ll be selling your product to retail chains for 50-75% off retail price and Locate retailers. Make a list of chain stores that you believe will benefit from selling your product, then find out who their buyers and/or suppliers are moreover,Create a presentation. How you present your product to the retail chains is just as important as the quality of the product itself. Take the time to put together a great presentation package

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Use a rather large package that way you can use plenty of packing peanuts or newspaper to absorb shock. If the item is very delicate, wrap it in a small package and put that package into a larger one with additional packing material.
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Thank you for sharing the great tips on product packaging for the success in marketing.
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Thank you for sharing in the product packaging in marketing your great recipe for success. Packaging plays an important role in brand awareness. You need to do research to ensure that your creation is the problem with the target audience. Article Marketing

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Let them scan the product for 15 seconds, just as a consumer might do. If your friends cannot explain what the product is about, what the benefit is, and why they should buy it, you’ve got serious work to do.

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I just need tips and suggestions for making small card boxes for putting soaps in to be sold in large stores.Tips on making packaging for products to be sold in large shops?..

I have something else that goes with a bubble gum that kids will love it and their parents will keep buying for them more and more. So my question is, where do I go next? how and where do I find manufactures for making it and packaging? do I have to protect my idea? since its nothing new, just will be an old product with new package.

What are the methods to sell your products stock quickly other then just “dumping” it?

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very useful tips and great review on the retailer channel. i agree with your perspective totally.

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Hi! I read your post about “Product Packaging Tips for Success in the Mass Retailer Channel” and found it really interesting. Thanks!

interior design magazine would be a good resource, especially the annual buying/ merchandise guide, as it has the vendors broken down by category, incl. home decor. This or any other magazine aimed at the trade would be a better bet than, say, magazines aimed at homeowners, because trade pubs will have more manufacturers and fewer distributors. Good luck

Thanks for taking the time to post such a detailed and informative article. It has given me a lot of inspiration and I look forward to more like this in the future.

Yeah sometimes customers support perfectly wrapped but ugly inside products to the qualitative one but nit so bright in appearance.

I like to outsource these things and focus on production, honestly. It’s a better use of my time.

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this is very useful information, espesially for those we’re selling products online.

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yep, product packaging is really kind of problem for my company thanks for great advices

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Apple really has it’s packaging down to the tee. Look a the iphone, the box is just beautiful.

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It will SAVE taxpayers money in dealing with retailers.
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The mass retail channel and can help with regional specialty who takes great pride in her success with customers.

do you know where i can inquire or ask for plastic take out container for food with business name,as well as cartons for food like the one in chowking where they put noodles, and also a large wrapper maybe a wx paper for lechon packaging

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