End-to-end launch planning is the last challenge to get your product into mass retailers

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This is the last article of the series of Six Tips for Getting Your Product into the Mass Retail Channel.  I would like to discuss the last and biggest challenge of getting your product into the mass retail channel – the launch coordination..... 

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What’s the Life Expectancy of Your Service Provider?

imageWhether or not your small business uses Vonage, dim news of the troubled internet phone company is a wake up call for all of us to reexamine the stability of all our service providers, especially those based on the ever-changing internet.

In case you haven’t heard, Vonage is sinking fast, after losing its second patent infringement lawsuit in a single year. If you’re a Vonage customer, it may be time to jump ship because your business phone number may not float for long.

If you’re not a Vonage customer, it still doesn’t mean your off the hook just yet.

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