This is the last article of the series of Six Tips for Getting Your Product into the Mass Retail Channel. I would like to discuss the last and biggest challenge of getting your product into the mass retail channel – the launch coordination.....
Imagine this. A mass retailer had decided to stock your product! The product launch date became the best day of your life. But after the euphoria of only a few short-lived months, the retailer decided to de-list your product. You are left with inventory and debt, making it the worst day of your life.
There are so many ways to screw up your launch. Product packaging is one of the most important factors for a successful launch. Ugly looking or confusing packaging generally doesn’t sell. If users don’t like it, retailers won’t like it.
In this 5th article from my series of Six Tips for Getting Your Product into the Mass Retail Channel, I would like to discuss product packaging that can make your launch in the mass retailer channel successful.
There’s seldom a second chance. You should not approach your mass retailer buyer if you are not ready to do business.
Entrepreneurs often excitingly send proposals to their key buyers only to never hear back from them. When they then try to catch their buyers on phone, they can’t reach them. Such entrepreneurs often feel left in the dark with uneasy disappointment. What did they do wrong? What’s the better way to win over the buyers?
In this fourth article from my series of Six Tips for Getting Your Product into the Mass Retail Channel, I would like to introduce the mass retailer buyer, and how to approach them.
Even if you have a great product, already understand the customer (the retailer), and know your product meets the key performance indicators of the retailer, you are still not yet ready to knock on the customer’s door.
In this third article from the series Six Tips for Getting Your Product into the Mass Retail Channel, I will reveal five tasks you need to do to create a momentum before approaching the buyer of the mass retailer with your product....
Mass retailers will not take in a new product with an unknown brand name, especially from small business owners, unless your product is truly hot. Even if you think it’s hot, you still need to do your homework to prove your product is hot. But what defines hot?
In this second article from my series of Six Tips for Getting Your Product into the Mass Retail Channel, I talk about how mass retailers define what’s hot and what’s not using key performance indicators (KPIs), and why you need to know your product’s KPIs.
The first tip from my series of Six Tips for Getting Your Product into the Mass Retail Channel is that you know your potential customer, meaning the mass retailer in this case. Jumping to this step assumes, of course, you already know the ins and out of your own product and end-consumer.
Whenever I watch The Big Idea with Donny Deutsch on CNBC, I can’t help but notice that virtually all entrepreneurs whom Donny Deutsch interviews end up talking about how they struggled but ultimately managed to get their new product into the mass retail channel.