End-to-end launch planning is the last challenge to get your product into mass retailers

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This is the last article of the series of Six Tips for Getting Your Product into the Mass Retail Channel.  I would like to discuss the last and biggest challenge of getting your product into the mass retail channel – the launch coordination..... 

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The Big Customer Nightmare for Your Small Business

imageA Fortune 500 multinational corporation just signed on to buy 100,000 widgets from your small business. Shall we toast to champagne? Hold on to that cork, my dear friend! Actually, this may become your nightmare of all nightmares if you’re not careful.

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