The first task we tend to do when creating a new startup idea is to decide upon its company name. With a name, you feel the business is real and that you can finally start talking about it.
Choosing the right name can help potential customers find you, identify with you, and thus buy from you.
On the flip side of the coin, starting with the wrong name can cost you in the long term. Choosing the wrong name can mean the loss of previously attained page rank status on search engines, confusion among yours suppliers, and ultimately the loss of customers.