About BeforeTheyHatch

BeforeTheyHatch is an online magazine of not-yet-pursued new startup ideas and practical small business tips.

In our transition from corporate life to startup madness, we brainstormed over 100 new business ideas, but decided not to pursue many of them for one reason or another. So, we thought, hey, why not write about them so that our readers can give them a try. Who knows, perhaps you might make millions. We hope so.

To help you start and manage your own small businesses, we’ve sprinkled in some nitty-gritty practical tips based on our own experience working in and around small businesses. Obviously, this magazine is a work in progress, as we will continue to write weekly.

    1) New Startup Ideas:

    Every two weeks, we will post one new business idea out of our 100+ not-yet-pursued ideas. We invite you to comment, rate, and even pursue any of these ideas. 

    2) Practical Business Tips:

    A few times a week, we will post tips that are practical for starting and running a home business or small business. We do not talk about a grand strategy or theoretical business ideas, which you can learn from tons of existing books. We’ll get into hands-on tips that “I wish someone has told me earlier”, and the such.

Authors of BeforeTheyHatch

Asako Tsumagari spent 14 years at Morgan Stanley, McKinsey & Company, and a multinational corporation. During these 14 years, she has built and evaluated over 200 new business ideas and cases. She recently started up her own venture in the healthcare domain. She holds an MBA from the University of Chicago.

Alec Jones currently owns and runs a small business, and is also a team member on a VC-backed startup company in the Silicon Valley, CA. Alec previously worked in new product marketing at a major consumer packaged goods (CPG) company, and in US-China business development for small- and medium-sized businesses. Alec also holds an MBA from the University of Chicago.

25 businesses you can start and run from your home